A small team of designers were tasked with helping the audio technology and product company Bose, innovate around the future vision of their customer experience. The ask focused on delivering a strategic framework that provided customers personalized, connected experiences at all relevant points of engagement with the brand. In order to execute on this strategic vision, concept areas were developed that addressed a core set of engagement opportunities for Bose, which in turn could be prioritized for future testing phases.
As the visual design lead on the project, I was responsible for setting the visual tone for communicating the vast amount of insights and concepts that we developed.
A small team of designers were tasked with helping the audio technology and product company Bose, innovate around the future vision of their customer experience. The ask focused on delivering a strategic framework that provided customers personalized, connected experiences at all relevant points of engagement with the brand.
In order to execute on this strategic vision, concept areas were developed that addressed a core set of engagement opportunities for Bose, which in turn could be prioritized for future testing phases.
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As the visual design lead on the project, I was responsible for setting a visual style and establishing a tone for communicating the many insights and concepts that the team developed. The concepts addressed customer's painpoints and helped Bose create a strategic roadmap for implementation.
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Visual and informative, the microsite packaged up all the learnings, strategy, and conceptual thinking that emerged from the engagement.
In conjuction with the microsite, the Bose Customer Experience Blueprint provided the client with a holistic view of the future customer experience vision, including strategic opportunities that elevated the Bose brand promise.
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