The Ask
Radar Pictures is a Hollywood production company that has produced over 80 feature films and generated over 9 billion dollars in revenue. Founded in 1985 by industry veteran Ted Field, the company has been a part of many iconic film franchises and is also involved in other aspects of the entertainment industry. As a result, the ask for this project was to create a new digital home for Radar Pictures, a home would define the company and its other entertainment offerings to customers and other companies.
The Process and Outcome
The process started by first establishing an understanding of Radar Picture’s business objectives and needs and then elevating the existing digital experience to meet those needs. By gradually taking the client through various design thinking exercises, the co-creation process grounded design decisions in process and purposes while lessening subjectivity. An example of this was done via a brand attributes exercise which helped define the brand through various perspectives. These perspectives or attributes were then represented visually via 2 style tile options. From the selected style tile, the visual language of the site emerged.
The site’s modular structure allowed for specific content sections to be updated when necessary, while at the same time maintaining other modules consistent. Overall, the underlying strategy for the design and development of RadarPictures.com was to elevate the brand by leaning into the company’s rich film history and using that as a catapult to showcase the company’s full entertainment repertoire.
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